BEER MARKETING FROM THE 1960's TO THE 1990's

The Strategies - The Commercials - The Stories
Told By Gerry Mandel and Dave Morris, Two Guys Who Were There

An entertaining and informative portrait of how various beer brands were marketed during four decades. The relationship between client and agency is part of that portrait, showing the ups and downs of intense working relationships. Included are the marketing objectives of each campaign and a sampling of the television commercials they were responsible for. As you’ll see, both Dave and Gerry enjoy talking about beer.

A "LIVE" UNIQUE PRESENTATION FOR

- COMPANIES
- AD AGENCIES
- ORGANIZATIONS
- MARKETING CLASSES
- ADVERTISING CLUBS
- BEER ENTHUSIASTS

“An entertaining and inciteful look at beer commercials from the 1960’s through the 90’s. Behind the scenes scoop on advertising is always intriguing. These 2 guys played key roles in their stories, so they know their stuff.”
Bill Tyler, Professor, St. Louis U.

“What made the presentation especially strong was Gerry and Dave’s passion and enthusiasm for the industry, their work and their clients’ business. I’d definitely recommend them.”
Bill Hughes, Hughes Advertising, St. Louis

"Gerry and Dave presented a humorous look at the history of beer ads. It was interesting to see how the advertisements evolved over time, and the influence that each company's positioning had on the design and execution of their ads. Anyone interested in consumer marketing should see these speakers."
Katie Roehrick
President of MU Ad Club